HMG offers complete SEO Services for businesses both large and small. Our team of SEO specialists has over a decade of experience and specializes in on-site optimization, link building, and content syndication.
In month one of our campaign, we will start with the on-site optimization of the property and clean up everything on the website. We will optimize your URLs, page titles, meta descriptions, H Tags, and optimize any media that needs to be updated. From there, we will audit the user-facing content and make suggestions to improve the on-page SEO. Other recommendations may include site maps, map embeds, social profiles, structured data, deeper linking silos, and additional content. Our month one effort will lay the foundation for a successful SEO campaign that will ensure your website ranks well in Google
Once the foundation is laid, we must follow up on a month to month basis with contextually relevant linking strategies to continue building authority. To do this, we find authority websites that are in your niche and create content for publication. This is what is known as guest posting. These guest posts include backlinks to your website, and these links are SEO factors known to improve metrics and send referral traffic. Off-site SEO strategies may also include branded content creation and distribution through social media and blogging platforms. While we have just scratched the surface on our strategies, it should give you an idea of what to expect when working with our team.
How Long Does It Take To Rank For Keywords?
This is one of the first questions most of our local clients ask, and it varies from business to business. If you are in a small industry with little to no competition, then you might take a page one position in Google rather quickly (2-3 months). For competitive niches like legal, medical, and financial, you can expect a timeline of 3-6 months. The bigger the city, the more aggressive the SEO campaigns of your competitors will be. The level of competition is a significant ranking factor and will impact that timeline.
Google Analytics – Traffic Tracking
In addition to keyword tracking, we also include Google Analytics data to show you where your traffic is coming from. Rankings reports are excellent for identifying what keywords are performing well but knowing how much traffic is generated from those keywords is just as important. We will install and configure Google Analytics on your website if it has not already been installed, from there, Google will show us how many people are clicking out of the search engine and to your site. We call this referral traffic from Google.
Rank Tracking and Reports
One of the best ways to measure results is by tracking your rankings. In the beginning, we will work with you to identify keywords that have buyer intent, keywords that convert, and keywords that get traffic. If you are currently ranking on page 6 of Google, and in four months, you are ranking on page one, then this is a sign that our SEO Palm Beach strategies are working for you. We deliver SEO reports at the beginning of every month so that you can track your keywords and monitor our efforts. We will also monitor your site for new keywords, as our campaigns will typically add other long tail variations of our primary terms to your keyword list.